Robo-advice - a true innovation in asset management
Robo-advisors are online investment platforms that use computer algorithms to manage client portfolios and are thus part of the FinTech universe. With their user-friendly, automated and low-cost services, robo-advisors pose a challenge to traditional financial advisory services and are growing fast. Online client onboarding is the most crucial step in this process, relying on questionnaires to figure out clients' preferences. Following a conservative approach in their asset selection, robo-advisors mainly invest in ETFs. Portfolio allocation is done via mean-variance optimisation and threshold-based rebalancing is utilised to maintain targeted asset weights. Wealthier and more educated clients are joining millennials as robo-advisory clients. Fees are considerably higher in the EU than in the US where robo-advisors’ AuM are much larger. Robo-advisors can contribute to financial inclusion, while their long-term success relies on a high degree of accuracy and suitability for clients.

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